A pretzel looks very much like a heart. Perhaps I can make people love
pretzels.
I think an ideal campaign for a pretzel company would be to entice the
public with a possitive message which involves pretzels in the design.
This way pretzels may be appreciated for their shape and texture, as
well as their taste, and may become a novelty nibble at parties. It
took me a while to create these letters by nibbling away at pretzels.
When consumers recognise that the message is made from the exact product
that is being advertised, the public may be urged to do the same.
To see my whole pretzel alphabet please visit: www.typogem.com (coming
soon)
Here are some examples for how this pretzel campaign
may be presented to the public. The very simple pretzel shapes and white
background creates a very easy to read ad which shows the shape and
texture to the fullest. This campaign would progress over the months
from 'I love pretzels' to 'We love pretzels', 'They love Pretzels' and
'You love pretzels'. Eventually everyone will love pretzels!
