I developed this campaign from a news report about abled drivers being inconsiderate
of the disabled by parking in designated disabled parking bays. This is
the only type of person who could be branded ‘lazy and selfish’.
I have put this message across by using images of these situations with
only the key details in colour. The overlaying stamp lets these guilty
people know how they may be branded by the public and that authority may
soon stamp down on their careless behaviour.
This branding logo also developed into a Guerilla graphics project. If
a car has been parked in an inconsiderate place,then stick a branded 'lazy
and selfish' sticker on their bumper!
